Why internet marketers have email deliverability problems
There is a tendency in high end marketing circles to get inspired about spending about $1000+ /month for email autoresponder services. Usual selling point of these services is higher (albeit unproved) deliverability of emails and better tracking. I personally think that “tracking” is a great marketing trick as it is relatively easy to convince any business owner that his business is not that great (or not as great as could be) because he does not have enough tracking bells and whistles.
Last week I personally been through 3 sales pitches based on this. But that’s another story.
It is a bit of a problem indeed if you have 5,000-10,000 emails list and only half of them reach destination during your next affiliate pimping campaign.
Now here’s what happening. I use gmail and getting pretty much zero spams per day. One of my lists has about 30% of email from gmail. Once in a while during the coffee break I check my spam folder.
And here’s the picture.
Besides exciting viagra, porn, casinos and replica offers – I see oh-so familiar names of internet marketers I subscribed to.
My gmail spam folder pack leaders are Mike Filsaime and second close is David Bass. Why are they in spam folder if I never reported them as spammers and even subscribed to their newsletters? (more…)